What Is Social Proof
Social proof, also known as informational social influence, refers to people ( potential customers) assuming that the actions of others are correct, based on the frequency that they see said actions.
In fact, 92% of online consumers will look at product reviews before making a purchase. Product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.
Social proof has a close relative called FOMO, or “fear of missing out,” that uses urgency to convince potential customers to buy before they miss out on a cool product.
FOMO works because it plays on human behavior; we’re pretty much wired to feel anxiety about missing out on something that others have or are doing.
Best Social Proof Software Tools
Here are some of the best social proof tools we’ve found to get you the social proof you need to boost sales.TrustPulse
Automate social proof by showing real-time customer activity notifications on your website in the form of an eye-catching, unobtrusive popup.
OptinMonster
More than just a tool to create high-converting popup and optin campaigns. It’s also the most powerful lead generation tool, and best WordPress popup plugin, on the market.
WPForms
Makes it ridiculously easy to ask for customer reviews that you can show on your eCommerce site. And shoppers trust reviews.
SocialProve
Lets you display conversion or visitor notifications on your website in the form of small popups. Getting set up with SocialProve is easy and doesn’t require any coding.
Thrive Ovation
WordPress plugin that makes it easy to add testimonials to your eCommerce site. You can use it to add social media and blog comments to your testimonials library.
Proof
It includes several different ways to customize your social proof notifications, like how long to show notifications and on which pages they should display, among other options.
Proven
Easy-to-use social proof WordPress plugin. It has a simple setup and lets you customize the appearance of your social proof notifications to match your brand.
Fomo
Comes with several templates and display rules to get up and running quickly, but you can also create your own. And, according to the team at Fomo, customizations are easy and can be done without any coding.
LetConvert
Shows off recent visitor activity, live visitor count, and Power Trails that show how many conversions have taken place on your site. It’s fully customizable with a variety of fonts, colors, and animations.
Repuso
Lets you show off testimonials and reviews on your site. It monitors your social media platforms for customer reviews. You can also collect customer reviews through their widgets.
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